
Ford Motors and Sunset Ford Waterloo would like to show our appreciation to Waterloo First Responders. We would like to share the Ford First Responder Discount Program with you to show gratitude. The First Responder rebate program is exclusively for active members of an eligible First Responder Association.
The First Responder exclusive cash reward is available to eligible first responders who are residents of the United States. You qualify as a First Responder if your occupation is any of the following:
The rebate is only available on new Ford and Lincoln models up to F-550, and the cars can be used for both private and commercial use. Also, eligible vehicles include the Ford Transit, Transit Connect, and E-Transit.
First Responders located in Waterloo and Columbia may have some questions regarding the Ford First Responders Rebate program:
How can a customer verify eligibility for the First Responder Exclusive Cash Reward? All verification must be completed through the fordrecognizesu.com/FirstResponder site by completing three simple steps:
Step 1- Find My Offer
Step 2-Confirm My ID
Step 3- Upload the required documents to prove eligibility
What should I bring to the dealership as proof of eligibility? You must bring a copy of your email confirmation showing the certificate from fordrecognizesu.com/FirstResponder to the dealership.
Is there a limit to the number of vehicles I can purchase/lease? The offer can be applied to a maximum of five (5) new eligible vehicle purchases or leases once per calendar year.
We thank our First Responders for their service to Waterloo. We at Sunset Ford Waterloo hope you can use the First Responder discount to your advantage. Our finance department can walk you through everything you need to get into a new vehicle today. When your new car needs services, we can also perform them.
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