At Sunset Ford of Waterloo, we salute the dedication of America’s service members and veterans through the Ford Military Recognition Program—an exclusive savings opportunity that transforms appreciation into real‑world value. From easier financing to special cash rewards, this program is Ford’s way of saying “thank you” to the brave men and women who protect our nation, as well as to the families who stand beside them.
All branches of the U.S. Armed Forces—Army, Navy, Air Force, Marines, and Coast Guard—are included and qualified.
Current service members, their spouses, and household members can access immediate savings through the Ford Military Recognition Program.
Ford extends this exclusive offer to military personnel who have completed their careers, ensuring lifelong appreciation for their years of service.
Honorably discharged veterans—both recent and long separated—may be eligible for valuable benefits that recognize their commitment.
To secure your Military Exclusive Cash Reward, you’ll need to verify your service status with a simple document upload:
Learn how the Ford Military Recognition Program can add exclusive savings to your next vehicle purchase.
Military personnel can choose from an extensive Ford lineup designed to fit every lifestyle and mission:
See how your military reward can reduce the cost of your next Ford vehicle.
Below are quick answers to common inquiries about the Ford Military Recognition Program:
By completing our secure credit application and be one step closer to driving away in a new Ford with your Military Recognition savings applied.
