At Sunset Ford of Waterloo, we’re proud to stand behind the brave individuals who keep our communities safe. The Ford First Responder Recognition Program is designed to honor the dedication of law enforcement officers, firefighters, EMTs, and other emergency personnel. With this program, eligible first responders can receive an exclusive cash reward toward the purchase or lease of a qualifying new Ford vehicle.Contact Us
The Ford First Responder Recognition Program is open to a wide range of public safety professionals. If you live in the U.S. and serve in any of the following roles, you may qualify for this valuable incentive:
The Ford First Responder Recognition Program proudly honors those who protect and serve our communities every day.
These law enforcement professionals are eligible for exclusive rewards when purchasing or leasing a new Ford.
From fighting flames to safeguarding neighborhoods, these first responders are critical to community safety.
Their heroic service is recognized through special incentives from the Ford First Responder Recognition Program.
Medical and communication specialists who deliver urgent care and coordination deserve recognition for their vital roles.
These emergency personnel are eligible to benefit from the Ford First Responder Recognition Program’s exclusive savings.
The Ford First Responder Recognition Program is easy to access—and even easier to use when you shop at Sunset Ford of Waterloo. Here’s how it works:
Browse Ford’s current regional incentives to find the cash reward tied to your role and location.
Use ID.me to securely verify your credentials as a qualifying first responder.
Once verified, download your certificate and bring it to Sunset Ford of Waterloo.
Apply your reward toward the eligible Ford or Lincoln model of your choice—and enjoy instant savings.
Reach out to our team today and see how the Ford First Responder Recognition Program can get you behind the wheel of the new Ford you deserve.
You’ll need proof of active service in your first responder role. Accepted documentation includes:
Many new Ford and Lincoln models are eligible for the Ford First Responder Recognition Program reward:
The Ford First Responder Recognition Program isn’t just about savings—it’s about support and respect for your service.
Enjoy fast online verification and certificate generation—no waiting, no hassle.
When Ford partners with first responders, it’s a lasting gesture of gratitude, not just a one-time deal.
Receive direct financial incentives to make your vehicle purchase more affordable.
