Staff
Sales
Joe Hill
Sales Professional
Adrian Fitch
Sales Professional
Callum Fearing
Porter
Matthew Jany
Sales Professional
Jake Secrest
Sales Porter
Management
Kyle Brewer
Sales Manager
Pete Heutel
General Manager / Sales & Finance
Justin Heutel
GM / Parts & Service Director
Finance
Bill Rolufs
Finance Manager
Eric Mertz
Finance Manager
Parts
Greg Henry
Parts Manager
Service
Martin Beltran
Technician
Noah Schmidt
Technician
Justin Glaze
Service Advisor
Kate Ponder
Service Advisor
Matthew Walter
Technician
Conner Alstate-Milburn
Technician
Tony Mantia
ASSISTANT COURTESY DRIVER
EDWARD VENUS
Quality Control Manager
Autumn Wilson
Porter
Administration
Kim Douglass
HR/Payroll Administrator
Sami Edelen
Biller/Title Clerk
Joe Hill
Sales Professional
Nov 03, 2026
Very nice and easy to work with!
Very nice and easy to work with! Will trade and purchase here again. Happy to be connected locally.
Oct 31, 2026
Joe Hill and Kyle Brewer were exceptionally easy to work
Joe Hill and Kyle Brewer were exceptionally easy to work with on purchasing my truck. Great men. Clean building. I'd say I would do business with them again BUT I am in love with this little Maverick and don't believe I'll ever trade it off.
Oct 30, 2026
Joe Hill and the staff were extremely easy to deal with
Joe Hill and the staff were extremely easy to deal with and made for a pleasant buying experience. 100% recommend Joe and Sunset Ford.
Oct 11, 2026
Joe Hills was wonderful.
Joe Hills was wonderful. This is the second vehicle we purchased from him and had previously said w le would only buy from in the the future. I had been looking for a certain vehicle for a few years now and I found it at Sunset Ford. Of course, we requested Joe Hill and I finally got the car I had wanted. Joe makes buying a car fun and we missed the "Buy One, Get One Free" by one day, Lol! Thank you, Joe for working with us. I absolutely love my new vehicle. Running Boards are now on my Christmas list!
Oct 07, 2026
Everyone one at Sunset was quite friendly and was a joy
Everyone one at Sunset was quite friendly and was a joy to work with. Joe was a great salesman
Kyle Brewer
Sales Manager
Nov 03, 2026
Very nice and easy to work with!
Very nice and easy to work with! Will trade and purchase here again. Happy to be connected locally.
Oct 30, 2026
Joe Hill and the staff were extremely easy to deal with
Joe Hill and the staff were extremely easy to deal with and made for a pleasant buying experience. 100% recommend Joe and Sunset Ford.
Oct 11, 2026
Joe Hills was wonderful.
Joe Hills was wonderful. This is the second vehicle we purchased from him and had previously said w le would only buy from in the the future. I had been looking for a certain vehicle for a few years now and I found it at Sunset Ford. Of course, we requested Joe Hill and I finally got the car I had wanted. Joe makes buying a car fun and we missed the "Buy One, Get One Free" by one day, Lol! Thank you, Joe for working with us. I absolutely love my new vehicle. Running Boards are now on my Christmas list!
Sep 19, 2026
My experience at Sunset Ford in Waterloo was absolutely
My experience at Sunset Ford in Waterloo was absolutely wonderful. Everyone was so welcoming and kind as soon as I walked through the door. I cannot say enough great things about Joe. I could talk to him all day long if I could- he was so personable and took the time to get to know me and my values. He is truly a wonderful person and most certainly an integral part of this team- he took a stressful time for me and turned it into an amazing experience where I felt at ease and never pressured to make a decision. Kyle is honest and so knowledgeable, he explained everything better than I could have asked for as a first time buyer. He gave me an incredible deal on my car and I am so appreciative for the time he spent taking care of me throughout the entire car buying process. They even brought over a car from their STL dealership just to make sure I could make the right decision. I left with a car I love and I would recommend Sunset Ford to anyone!
Sep 15, 2026
We had a great experience with John and the whole team at
We had a great experience with John and the whole team at Sunset Ford! Happy with our purchases. Yes we bought two vehicles!
Bill Rolufs
Finance Manager
Oct 30, 2026
Joe Hill and the staff were extremely easy to deal with
Joe Hill and the staff were extremely easy to deal with and made for a pleasant buying experience. 100% recommend Joe and Sunset Ford.
Sep 12, 2026
Great experience.
Great experience. Got a great deal with my trade in. Would recommend them to anyone.
Sep 02, 2026
Adrian was very informative and he explained all the
Adrian was very informative and he explained all the options with myself and my wife. The truck was washed and filled with gas.
Sep 02, 2026
Adrian provided great customer service, made sure I
Adrian provided great customer service, made sure I understood all details of my purchase, and went above and beyond to make sure I was happy with the car I drove off the lot. The whole crew made it clear they appreciated our business and never once acted pushy.
Sep 02, 2026
Buying my Maverick from Sunset Ford of Waterloo was one
Buying my Maverick from Sunset Ford of Waterloo was one of the best experiences I’ve had in purchasing a new vehicle. I would recommend them for anyone in the area. Definitely worth the drive to buy from them.
Adrian Fitch
Sales Professional
Sep 02, 2026
Adrian was very informative and he explained all the
Adrian was very informative and he explained all the options with myself and my wife. The truck was washed and filled with gas.
Sep 02, 2026
Adrian provided great customer service, made sure I
Adrian provided great customer service, made sure I understood all details of my purchase, and went above and beyond to make sure I was happy with the car I drove off the lot. The whole crew made it clear they appreciated our business and never once acted pushy.
Sep 02, 2026
Adrian always does well working through the ins and outs
Adrian always does well working through the ins and outs of the deal. Prompt and thorough communication at all times, plus dependable follow up - The keys to a great experience.
Sep 02, 2026
Buying my Maverick from Sunset Ford of Waterloo was one
Buying my Maverick from Sunset Ford of Waterloo was one of the best experiences I’ve had in purchasing a new vehicle. I would recommend them for anyone in the area. Definitely worth the drive to buy from them.
Sep 02, 2026
Have been to Sunset Ford and always had a pleasant
Have been to Sunset Ford and always had a pleasant experience. Adrian was a very nice, non-pushy, informative individual.
Pete Heutel
General Manager / Sales & Finance
Aug 21, 2026
Very Friendly,professionable,knowledgeable and all around
Very Friendly,professionable,knowledgeable and all around a good place. I cannot recommend this dealership enough. From start to finish was a great experience. This is coming from someone who’s not a fan of buying and dealing with dealerships.
Jun 16, 2026
BUYER BEWARE: These are NOT Ford certified preowned
BUYER BEWARE: These are NOT Ford certified preowned vehicles. Since leaving a positive review recently, I have found out new information about my vehicle. My vehicle was advertised as “certified gold” when I purchased. I have since found out my vehicle is not actually certified preowned. This is just a title that Sunset uses for some of their used vehicles, conveniently matching Fords factory certified preowned program wording. This marketing is deceptive in nature and can make buyers think they are purchasing a vehicle at a higher level than they really are. Attempts to rectify the situation with management at every level have been met with dismissal and u willingness to help. I’ve been promised more information about warranties with the company, but have not received any follow up in weeks. Do not recommend this dealership.
Feb 01, 2026
Another great experience with Sunset Ford of Waterloo.
Another great experience with Sunset Ford of Waterloo. Joe Hill made the sale a stress free and fast process. Thanks also to Pete Heutel and Kyle Brewer for their help. Highly recommend!
Jul 09, 2025
Buyer Beware: A Cautionary Tale!
Buyer Beware: A Cautionary Tale! 🚗 I wanted to share my recent negative experience with Waterloo Sunset Ford to help others avoid the same frustration and deceptive sales practices. I purchased a new car from them at the end of last year, and when I was uncertain about going through with the purchase, the manager ‘sweetened the deal’ with a promise of free car washes for as long as I owned the vehicle. I didn’t get this agreement in writing because I mistakenly thought they were a trustworthy dealership. I didn’t take advantage of this offer until recently, when I went in to get a code for the car wash as directed at the time of purchase. To my surprise, they informed me that the policy had changed, and they would no longer provide that service. This was part of the deal when I bought the car, so changing it now feels unfair and fraudulent. The manager acknowledged that he had promised the car washes but said he couldn’t do anything because the decision came from his boss. I reached out to his boss as well, and he wouldn’t honor it either. While it may seem insignificant to argue over some car washes, it’s really about principles. I’m not asking for anything more or anything different than what was originally promised; I just want the dealership to keep its word. I hope saving a couple of dollars on car washes was worth tarnishing their reputation and losing a loyal Ford buyer. After posting about this incident on social media, I received at least two dozen comments or messages from people who reported that the same thing had happened to them at this dealership over the last five or six years. This is not an isolated event. They have been practicing this scam for several years now!
Sep 16, 2024
Absolute gem of an experience.
Absolute gem of an experience. Felt no pressure walking in the door and all questions were answered! Super laid back approach Everyone form sales to finance was spectacular to deal with! Clients for life!
Greg Henry
Parts Manager
Aug 21, 2026
Very Friendly,professionable,knowledgeable and all around
Very Friendly,professionable,knowledgeable and all around a good place. I cannot recommend this dealership enough. From start to finish was a great experience. This is coming from someone who’s not a fan of buying and dealing with dealerships.
May 05, 2026
I had an excellent experience with this
I had an excellent experience with this John—professional, knowledgeable, patient, and genuinely focused on helping me find the perfect car without any pressure.
Jan 20, 2026
The whole experience was excellent!
The whole experience was excellent! Buying a car can be stressful but Adrian, Andrew and the team at Sunset made it great. In addition to the top notch customer service, the price was the best in the area. Highly recommend the dealership.
Jul 21, 2025
Lonnie is extremely helpful.
Lonnie is extremely helpful. She does all that she can to help and make sure the customer is taken care of!
Jun 18, 2025
Sunset Ford is friendly, courteous, local and has
Sunset Ford is friendly, courteous, local and has convenient hours. We will be doing business there again
Justin Heutel
GM / Parts & Service Director
Aug 21, 2026
Very Friendly,professionable,knowledgeable and all around
Very Friendly,professionable,knowledgeable and all around a good place. I cannot recommend this dealership enough. From start to finish was a great experience. This is coming from someone who’s not a fan of buying and dealing with dealerships.
Jan 27, 2023
Great business with old school ethics.
Great business with old school ethics. They went out of their way to make me feel comfortable and worked with me and my vehicle. Lonnie was very personable and made me feel welcome and let me know the status on my vehicle the whole time. Justin was very easy to work with and went beyond to make sure everything went as I would hope. My vehicle was done in a timely manner and for that I am very appreciative. I will go back for any service and will see if their sells department has the same values the next time I’m ready to buy. Thank you
Jan 27, 2023
Great business with old school ethics.
Great business with old school ethics. They went out of their way to make me feel comfortable and worked with me and my vehicle. Lonnie was very personable and made me feel welcome and let me know the status on my vehicle the whole time. Justin was very easy to work with and went beyond to make sure everything went as I would hope. My vehicle was done in a timely manner and for that I am very appreciative. I will go back for any service and will see if their sells department has the same values the next time I’m ready to buy. Thank you
Sep 29, 2022
Had a oil change and when I got home had to wipe off oil
Had a oil change and when I got home had to wipe off oil filter oil everywhere. Had tailgate keep opening they said they fixed it next time out tailgate hit trailer .. three months later and four trips to Schaefer’s . They finally get the tailgate fixed
Sep 24, 2022
The gas cap was in the passager seat when I showed up to
The gas cap was in the passager seat when I showed up to pick up my truck. Customer service was wondering what happen, we figured out the issue. The spring in the truck has cap was broken.
Martin Beltran
Technician
Jul 21, 2025
Lonnie is extremely helpful.
Lonnie is extremely helpful. She does all that she can to help and make sure the customer is taken care of!
May 21, 2025
Adrian and Andrew made the buying process seamless.
Adrian and Andrew made the buying process seamless. Any questions I had were satisfied and I got a great deal on my new truck. Overall, my experience was great and I will be back.
Mar 04, 2025
Best experience in ever had sales staff was amazing and
Best experience in ever had sales staff was amazing and the garage staff the same
Aug 13, 2023
Great service.
Great service. Kept me informed of progress. Needed nee battery, quickly installed. Balanced my tires.
Jul 25, 2023
From answering the phone to the service and call saying
From answering the phone to the service and call saying it’s ready were great! Thanks!
Callum Fearing
Porter
Aug 08, 2026
Was fast and easy and Joe did a good job with helping me
Was fast and easy and Joe did a good job with helping me through the whole process.
Aug 05, 2026
My salesman Adrian was fantastic no problem great person
My salesman Adrian was fantastic no problem great person will buy from him again great dealership
Apr 23, 2026
John was helpful and got us into the ford f150 lightning
John was helpful and got us into the ford f150 lightning we were hoping for.
Apr 17, 2026
Joe and the team at Sunset Ford Waterloo were great to
Joe and the team at Sunset Ford Waterloo were great to work with. This was the best car buying experience.
Feb 17, 2026
Received excellent service from all throughout the buying
Received excellent service from all throughout the buying process. Will recommend to others that are in the market for a ford.
Noah Schmidt
Technician
May 21, 2025
Adrian and Andrew made the buying process seamless.
Adrian and Andrew made the buying process seamless. Any questions I had were satisfied and I got a great deal on my new truck. Overall, my experience was great and I will be back.
Aug 21, 2024
I just bought a new Ford Maverick truck from Joe Hill at
I just bought a new Ford Maverick truck from Joe Hill at Sunset Ford in Waterloo. He was great to deal with and answered all my questions with patience and kindness. We even exchanged corny jokes and I got some new material from him.😁Bottom line, I highly recommend buying a new or used vehicle from Joe at Sunset Ford.
Aug 13, 2023
Great service.
Great service. Kept me informed of progress. Needed nee battery, quickly installed. Balanced my tires.
Jun 30, 2023
Great service and timely return of the truck.
Great service and timely return of the truck. Thank you so mucn.. Good job guys
Kim Douglass
HR/Payroll Administrator
Aug 21, 2026
Very Friendly,professionable,knowledgeable and all around
Very Friendly,professionable,knowledgeable and all around a good place. I cannot recommend this dealership enough. From start to finish was a great experience. This is coming from someone who’s not a fan of buying and dealing with dealerships.
May 01, 2026
This buying experience was really great.
This buying experience was really great. I came in a stressful situation when after 2 years, Ford couldn’t solve my battery issue despite many attempts. I tried to get Ford to buy back and when they declined, Adrian and Sunset stepped in. While they weren’t able to fully buy my 2024 Maverick back. They made me a very good offer on my truck and gave me a very good price on my new Maverick. Adriian, Kyle and the entire Sunset Waterloo team treated me right which I will always give them first shot on my next purchase. Adrian is very professional and knowledgeable and has done a great job throughout, including after purchasing calls to check in. I appreciate this team!
Sep 04, 2025
It was a pleasure working with Joe.
It was a pleasure working with Joe. Sunset over all is a rare dealership. There were no games played I think we were treated very fairly I we got what I think was a very good price on our truck. I would not hesitate to send a friend or relative to buy a new vehicle from Joe and Sunset Ford.
Justin Glaze
Service Advisor
Sep 14, 2026
Good service and easy get appointment - clean restroom
Good service and easy get appointment - clean restroom and clean waiting room and they have Kate Ponder.
Aug 21, 2026
Very Friendly,professionable,knowledgeable and all around
Very Friendly,professionable,knowledgeable and all around a good place. I cannot recommend this dealership enough. From start to finish was a great experience. This is coming from someone who’s not a fan of buying and dealing with dealerships.
Aug 19, 2026
Adrian was awesome to work with.
Adrian was awesome to work with. The buying process went very smooth and they worked with me to get into the vehicle we wanted.
Kate Ponder
Service Advisor
Sep 14, 2026
Good service and easy get appointment - clean restroom
Good service and easy get appointment - clean restroom and clean waiting room and they have Kate Ponder.
Sep 12, 2026
Great experience.
Great experience. Got a great deal with my trade in. Would recommend them to anyone.
Aug 25, 2026
Everyone was friendly and knowledgeable.
Everyone was friendly and knowledgeable. I brought my old car in for a minor repair and left with a whole new car! So sad that Ford is no longer making the Escape.
Matthew Walter
Technician
Aug 19, 2026
Adrian was awesome to work with.
Adrian was awesome to work with. The buying process went very smooth and they worked with me to get into the vehicle we wanted.
May 21, 2025
Adrian and Andrew made the buying process seamless.
Adrian and Andrew made the buying process seamless. Any questions I had were satisfied and I got a great deal on my new truck. Overall, my experience was great and I will be back.
Conner Alstate-Milburn
Technician
Jan 20, 2026
The whole experience was excellent!
The whole experience was excellent! Buying a car can be stressful but Adrian, Andrew and the team at Sunset made it great. In addition to the top notch customer service, the price was the best in the area. Highly recommend the dealership.
Sami Edelen
Biller/Title Clerk
Aug 21, 2026
Very Friendly,professionable,knowledgeable and all around
Very Friendly,professionable,knowledgeable and all around a good place. I cannot recommend this dealership enough. From start to finish was a great experience. This is coming from someone who’s not a fan of buying and dealing with dealerships.
Tony Mantia
ASSISTANT COURTESY DRIVER
Aug 25, 2026
Everyone was friendly and knowledgeable.
Everyone was friendly and knowledgeable. I brought my old car in for a minor repair and left with a whole new car! So sad that Ford is no longer making the Escape.
EDWARD VENUS
Quality Control Manager
May 05, 2026
I had an excellent experience with this
I had an excellent experience with this John—professional, knowledgeable, patient, and genuinely focused on helping me find the perfect car without any pressure.
Matthew Jany
Sales Professional