Why Buy at Sunset Ford

Experience unmatched selection, reliable service, and unbeatable value when you choose Sunset Ford of Waterloo for your next vehicle.

Generations of Reliability at Sunset Ford of Waterloo

At Sunset Ford of Waterloo, we’re proud to be one of the oldest family-owned and operated Ford dealerships in the nation. For over a century, the Sunset name has represented integrity, community, and a dedication to putting drivers first. Serving Waterloo and surrounding Illinois communities, our team upholds that tradition by delivering exceptional experiences every time you visit.

Find Your Perfect Vehicle With Our Unmatched Inventory

When you shop at Sunset Ford of Waterloo, you get access to one of the region’s largest selections of new and used vehicles. We have everything from everyday commuters to rugged trucks and adventure-ready SUVs under one roof.

• Explore Our New Car Inventory for the latest Ford models.
• Browse Used Cars & Certified Vehicles for quality choices at every price point.
• Looking for something special? We’re a trusted ROUSH Performance Dealer and an authorized SHELBY Performance Dealer.
• If your business needs reliable work vehicles, count on our Commercial Truck & Van Specialists team to help outfit your fleet.

Award-Winning Commitment to Excellence

Our dedication to outstanding service and customer satisfaction has earned Sunset Ford of Waterloo recognition year after year.

• Check out our selection of Certified GOLD Used Vehicles and Certified BLUE Used Vehicles, each thoroughly inspected and backed by added protections for peace of mind.
• We’re a 12-Time President’s Award Winner for customer satisfaction, a testament to our unwavering focus on treating customers like family.
• As a Multi-Year Consumer Satisfaction Award Winner, our dealership is celebrated on platforms like DealerRater.

These honors reflect our promise to provide top-tier support from the showroom to your service visits.

Certified Ford Expertise You Can Trust

As a fully certified Ford dealership, we uphold the highest manufacturer standards. This means our staff is factory-trained, our service bays are equipped with advanced diagnostic tools, and our inventory always features authentic Ford vehicles and parts. From the moment you start shopping until long after you drive off our lot, you can be confident you’re getting genuine Ford quality at every step.

Enjoy Exceptional Service at Sunset Ford of Waterloo

Sunset Ford of Waterloo isn’t just here to help you buy your next car—we’re here to keep it running strong. That’s why local drivers rely on us for complete automotive care, including:

• The Lifetime Warranty+ protects your investment.
• Mobile service options for routine maintenance are at your doorstep.
• Pick Up & Delivery Service so car care never disrupts your schedule.
• A FREE car wash with every service visit.

You can also count on the same great care at both our Waterloo and St. Louis locations, making it easy to stay on top of maintenance wherever you go.

Find Your Next Vehicle

Discover why so many drivers choose Sunset Ford of Waterloo. Explore our wide selection, meet our friendly team, and see how effortless your next vehicle purchase or service can be.